The unexpected epidemic crisis, the rapidly changing international environment, and the subversive changes in the consumption habits of the new generation of consumers have all pressed the accelerator for the reform of the textile and apparel industry. Digital innovation in the textile and apparel industry has become an inevitable trend of development. In recent years, there have been many attempts to innovate digital technology on the fashion consumer side, such as 3D measurement, 3D fitting, VR shopping, etc., while the digital upgrade on the supply side has just begun. With the advent of the 5G era, the application of technologies such as 3D digitization, virtual reality, artificial intelligence, and big data on the production side of the textile and apparel industry will become the focus of enterprise transformation and upgrading.
On March 17-19, at the 2021 China International Textile Fabrics and Accessories (Spring and Summer) Expo (intertextile surface accessories exhibition), China Textile Information Center and Beijing Xindong Network Technology Co., Ltd. cooperated again to create ultra-high-precision 3D digital The visualization platform of fabric simulation technology has attracted a large number of exhibitors and visitors to experience it. Through the digital solutions provided by Xindong Technology, this cooperation has won the gold, silver, bronze, best technological innovation awards, the best color application awards, the best pattern creativity awards, and the best in the "2021 China International Fabric Design Competition". The 15 winning products of the Material Application Award, the Best Eco-Environmental Protection Award and the Best Market Application Award were transformed into digital fabrics, and the transformation results were presented in the form of video in the fashion concept release area of China's textile fabric trends.
"Xindong's physics engine (virtualization research and development) solves a specific industry pain point-due to the diversity and complexity of fabrics, clothing manufacturers must contact the genuine product and use sample fabrics to make clothing before buying. This back and forth The process may take several weeks, and a lot of waste will be generated. If it is a cross-border transaction, it will be longer. Taking these into account, the system developed by Xindong will allow customers to combine textiles with various types of textiles in just a few clicks. Colors, styles, patterns, and virtual model movements are matched to each other, which greatly reduces costs and shortens the delivery cycle. It also simplifies the expensive and time-consuming negotiation process between manufacturers and buyers, and eliminates unnecessary waste. "Xindong Technology Product Manager Yu Yuanshang introduced that Xindong Technology was established in Beijing in 2018. It is an artificial intelligence company focusing on the digital upgrade of the fashion industry, focusing on the digital, virtual and visual development of soft body materials. With the world's top physical simulation technology, with the model of "data + technology + platform + solution", it helps the textile and apparel industry to realize the rapid digital transformation of the supply chain. By helping companies to quickly virtualize product display and zero-cost pre-sales, it has reduced 50% of the R&D costs and 70% of marketing expenses for fabric manufacturers and brand owners, and shortened the delivery cycle by 90%.
Xindong Technology uses the ultra-high-precision 3D fabric simulation engine to collect real fabric data, realizes the virtualization of fabrics through the AI physics engine, and completes the digital conversion of the 15 award-winning products of the "2021 China International Fabric Design Competition". In terms of material, texture, color, pattern, fabric structure, etc., the film-level fabric simulation effect is perfectly presented. For example: Lightweight, soft and crisp gold medal fabric, silver medal fabric with abstract tremor ripple texture combined with tie-dye wind and linear stripes, bronze medal fabric with double-sided printing combined with glitter and luster of gold and silver silk, fine and dry micro-bubbly effect The best market application award fabric, the best pattern creative award fabric with silver luster jacquard pattern, the best technology innovation award fabric for the one-way wetness of cotton fabric, the best color application award fabric with dynamic neon color visual effects Wait. With the blessing of Xindong technology, it creates a lifelike effect of the fabric.
Digital technology innovation is not only technological innovation, but also operational innovation and sales innovation. The HeartDub fabric display platform system, which was launched in September 2020, provides customers with underlying database building services and data application layer services. It successfully solves the high production cost of fabric samples, low circulation efficiency, high fabric selection costs for brand enterprises, and lack of bottom layer. Industry standards cannot quickly release clothing style information, consumers cannot make decisions based on the adaptability of personal data, and affect the efficiency of purchase decision-making and other pain points. In the future, digitization will run through all aspects of the textile and apparel industry and become the lifeline of innovation.
"We very much hope that we can continue to deepen our cooperation with the competition. At present, we have only virtualized the transformation of the award-winning fabrics of the competition. In the future, we will definitely radiate more outstanding works of the competition, and combine the competition to review the results of digital textile product design and development. And selection. In addition, we also hope to guide companies to use Xindong digital product tools to develop and promote textile products, optimize product development processes, and truly achieve sustainable development.” Yu Yuanshang said.
Source of this article: Textile Network (If there is any infringement, delete it immediately)
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